Scrunch is an AEO tool (answer engine optimization), ships an Agent Experience Platform (AXP) that compresses content for AI agents and pairs citation tracking with a Data API for traffic dashboards.
Scrunch (founded 2023, headquartered in Salt Lake City; $19M raised across a $4M Mayfield-led seed and a $15M Series A led by Decibel with Mayfield and Homebrew participating, July 2025) is built on a simple AEO observation: a mention without optimized delivery is half the value. The Agent Experience Platform (AXP) sits at the CDN layer (Cloudflare, Akamai, Vercel) and serves AI retrieval bots a compressed, JavaScript-free version of the page; Scrunch’s own example cuts a pricing page from ~124k to ~1.3k tokens. The citation feed then shows what got cited as a result.
For AEO leads who want to control the delivery layer, not just measure citations downstream, the AXP thread is the differentiator, but AXP, Looker Studio access and the full nine-engine matrix sit on the Enterprise tier, not the $250/mo Core plan. Teams that need GA4 or Shopify-native revenue attribution should look at AthenaHQ instead.